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type_genre:"Case study"
~person:"Breuer, Christoph"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Search: subject_exact:"Freizeitsport"
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Konsumentenverhalten
Sport
26
Sports
26
Professional sports
11
Profisport
11
Deutschland
9
Germany
9
Sport policy
9
Sportpolitik
9
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8
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Breuer, Christoph
Dwyer, Brendan
14
Drayer, Joris
11
Kim, Yu Kyoum
11
Funk, Daniel C.
9
Ko, Yong Jae
8
Kwak, Dae Hee
8
Greenwell, T. Christopher
7
Koronios, Konstantinos
7
McDonald, Heath
7
Pedersen, Paul M.
7
Biscaia, Rui
6
Shapiro, Stephen L.
6
Zhang, James J.
6
Byon, Kevin K.
5
Grohs, Reinhard
5
Lim, Choong Hoon
5
Sveinson, Katherine
5
Theodorakis, Nicholas D.
5
Ahn, Taesoo
4
Baker, Bradley J.
4
Bennett, Gregg
4
Cho, Heetae
4
Delia, Elizabeth B.
4
Dimitropoulos, Panagiotis
4
Doyle, Jason P.
4
Greenhalgh, Greg
4
Hoeber, Larena
4
Humphreys, Brad R.
4
Inoue, Yuhei
4
Kim, Yongjae
4
Koenigstorfer, Joerg
4
Kunkel, Thilo
4
Mahony, Daniel F.
4
McCullough, Brian P.
4
Park, Seong Hee
4
Pawlowski, Tim
4
Scheerder, Jeroen
4
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4
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International journal of sports marketing & sponsorship
2
European Sport management quarterly : ESMQ
1
International journal of sport finance
1
International journal of sport management and marketing : IJSMM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
1
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ECONIS (ZBW)
7
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1
Taking fan engagement to a new level : assessing sports consumer interest in virtual environments and Web3 activations
Schlimm, Joern
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 928-949
Persistent link: https://www.econbiz.de/10014430857
Saved in:
2
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
3
Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von
;
Breuer, Christoph
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
Saved in:
4
How efficient is dynamic pricing for sport events? : designing a dynamic pricing model for Bayern Munich
Kemper, Christopher
;
Breuer, Christoph
- In:
International journal of sport finance
11
(
2016
)
1
,
pp. 4-25
Persistent link: https://www.econbiz.de/10011452042
Saved in:
5
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Saved in:
6
Analyzing the impact of sport infrastructure on sport participation using geo-coded data : evidence from multi-level models
Wicker, Pamela
;
Hallmann, Kirstin
;
Breuer, Christoph
- In:
Sport management review
16
(
2013
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10009700222
Saved in:
7
The demand for sports and recreational services: empirical evidence from Germany
Pawlowski, Tim
;
Breuer, Christoph
- In:
European Sport management quarterly : ESMQ
11
(
2011
)
1
,
pp. 5-34
Persistent link: https://www.econbiz.de/10008937449
Saved in:
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