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type_genre:"Case study"
~person:"Hess, Stefan"
~person:"Kock, Ned F."
~person:"Spann, Martin"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie"
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Online-Marketing
E-commerce
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Online retailing
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Consumer behaviour
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Konsumentenverhalten
6
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5
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Auction theory
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Case study
Aufsatz in Zeitschrift
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Hess, Stefan
Kock, Ned F.
Spann, Martin
Law, Chun Hung Roberts
15
Dwivedi, Yogesh Kumar
7
Akram, Umair
6
Li, Hengyun
6
Qiu, Liangfei
6
Rita, Paulo
6
Ahuja, Vandana
5
Barrio-García, Salvador del
5
Ghose, Anindya
5
Guo, Xiaolong
5
Kannan, P. K.
5
Kim, Jong Min
5
Lambrecht, Anja
5
Lobel Trong Thuy Tran
5
Pavlou, Paul A.
5
Schumann, Jan Hendrik
5
Trusov, Michael
5
Wirtz, Bernd W.
5
Wu, Luorong
5
Bradley, Graham L.
4
Choi, Jeonghye
4
Chong, Alain Yee Loong
4
Dens, Nathalie
4
Flavián Blanco, Carlos
4
Grewal, Dhruv
4
Kumar, Vikas
4
Laroche, Michel
4
Liu, Xianwei
4
Lu, Xianghua
4
Nan, Guofang
4
Oh, Wonseok
4
Palmatier, Robert W.
4
Pan, Bing
4
Pelsmacker, Patrick de
4
Rodríguez-Díaz, Manuel
4
Sajad Rezaei
4
Shang, Jennifer
4
Singh, Nitish
4
Sparks, Beverley
4
Straker, Karla
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Business & information systems engineering
1
International journal of electronic commerce : IJEC
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
3
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1
Monetizing online content: digital paywall design and configuration
Rußell, Robert
;
Berger, Benedikt
;
Stich, Lucas
;
Hess, …
- In:
Business & information systems engineering
62
(
2020
)
3
,
pp. 253-260
Persistent link: https://www.econbiz.de/10012242564
Saved in:
2
The interplay between online consumer reviews and recommender systems : an experimental analysis
Baum, Daniela
;
Spann, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 129-162
Persistent link: https://www.econbiz.de/10011433889
Saved in:
3
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
Saved in:
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