Social commerce : a contingency framework for assessing marketing potential
Year of publication: |
2013
|
---|---|
Authors: | Yadav, Manjit S. ; Valck, Kristine de ; Hennig-Thurau, Thorsten ; Hoffman, Donna L. ; Spann, Martin |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 27.2013, 4, p. 311-323
|
Subject: | Social commerce | Social media | Social networks | Online communities | Consumer decision process | Facebook | F-commerce | Digital marketing strategy | Social Web | Social web | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Electronic Commerce | E-commerce |
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