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type_genre:"Case study"
~subject:"Brand management"
~subject:"Kulturmanagement"
~subject:"Tourism marketing"
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Culture and creativity as location factors - looking beyond metropolitan areas
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Journal of vacation marketing : an international journal
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Progress in tourism marketing
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ECONIS (ZBW)
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Labellisation et mise en marque des territoires : [colloque international, Clermont-Ferrand, 8-9-10 novembre 2011]
Fournier, Mauricette
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010520470
Saved in:
2
Attracting divergent segments to a destination : assessing segment compatibility by activities sought ; a case study of Macao
So, Siu-ian A.
;
Dioko, Leonardo A. N.
;
Fong, Hoc N.
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
4
,
pp. 341-357
Persistent link: https://www.econbiz.de/10009673750
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3
Sustainable marketing of cultural and heritage tourism
Chhabra, Deepak
-
2010
-
1. publ.
Persistent link: https://www.econbiz.de/10003879224
Saved in:
4
The role of UNESCO World Heritage List on cultural branding : Divrigi & Troy - tow case studies from Turkey
Alakavuk, Elif Deniz
;
Helvacioğlu Kuyucu, Asli Deniz
- In:
Culture and creativity as location factors - looking …
,
(pp. 139-154)
.
2009
Persistent link: https://www.econbiz.de/10008667785
Saved in:
5
From cultural site management to networking management : a case study analysis
Hinna, Alessandro
;
Minuti, Marcello
;
Ferrari, Roberto
- In:
Culture and creativity as location factors - looking …
,
(pp. 77-107)
.
2009
Persistent link: https://www.econbiz.de/10008667788
Saved in:
6
Using the experientially based approach to segment heritage site visitors
Biran, Avital
;
Poria, Yaniv
;
Reichel, Arie
- In:
Progress in tourism marketing
,
(pp. 133-146)
.
2006
Persistent link: https://www.econbiz.de/10003538550
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