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type_genre:"Case study"
~subject:"Manufacturing industries"
~subject:"Relationship marketing"
~type_genre:"Guidebook"
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Manufacturing industries
Relationship marketing
Bundling strategy
142
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142
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76
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76
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14
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1
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Marketing von Solutions : innovative Ansätze und Best Practices
3
The journal of business & industrial marketing
2
"Ambidextrie" : der unternehmerische Drahtseilakt zwischen Ressourcenexploration und -exploitation
1
Dissertations from the International Graduate School of Management and Industrial Engineering
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ISI-Schriftenreihe Innovationspotenziale
1
International journal of Chinese culture and management : IJCCM
1
International journal of technology management : IJTM
1
Journal of evolutionary economics : JEE
1
Linköping studies in science and technology
1
Perspectives on headquarters-subsidiary relationships in the contemporary MNC
1
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1
Schriftenreihe Strategisches Management
1
Service business
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Strategisches Kompetenz-Management
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Studies in managerial and financial accounting
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Supply chain management : an international journal
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ECONIS (ZBW)
23
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1
Servitization strategy and managerial control
Pistoni, Anna
;
Songini, Lucrezia
-
2018
-
First edition
Persistent link: https://www.econbiz.de/10011801717
Saved in:
2
Regional management in multinational service operations : do services drive regional management structures?
Freiling, Jörg
;
Kähäri, Perttu
;
Piekkari, Rebecca
; …
- In:
Perspectives on headquarters-subsidiary relationships …
,
(pp. 27-57)
.
2016
Persistent link: https://www.econbiz.de/10011538537
Saved in:
3
Manufacturing servitization in the Asia-Pacific
Wang, Jing
(
contributor
);
Kosaka, Michitaka
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10011383908
Saved in:
4
Managing the industrial service function
Kowalkowski, Christian
-
2008
Persistent link: https://www.econbiz.de/10003830207
Saved in:
5
Mode switching from component manufacturer to system supplier : requirements, opportunities and best practices ; a resource-based reflection on R&D
Bandorf, Matthias K. W.
-
2014
Persistent link: https://www.econbiz.de/10010388131
Saved in:
6
Chancen für die nachhaltige Entwicklung durch neue hybride Wertschöpfungskonzepte : Abschlussbericht des Projekts "HyWert"
Biege, Sabine
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010205127
Saved in:
7
A manufacturer moving upstream : triadic collaboration for service delivery
Finne, Max
;
Holmström, Jan
- In:
Supply chain management : an international journal
18
(
2013
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10009757344
Saved in:
8
Customer needing : a challenge for the seller offering
Strandvik, Tore
;
Holmlund, Maria
;
Edvardsson, Bo
- In:
The journal of business & industrial marketing
27
(
2012
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10009511737
Saved in:
9
Visualizing the value of service-based offerings : empirical findings from the manufacturing industry
Kindström, Daniel
;
Kowalkowski, Christian
;
Nordin, Fredrik
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 538-546
Persistent link: https://www.econbiz.de/10009672498
Saved in:
10
The customisation framework for roadmapping product-service integration
Geum, Youngjung
;
Lee, Sungjoo
;
Kang, Daekook
;
Park, Yongtae
- In:
Service business
5
(
2011
)
3
,
pp. 213-236
Persistent link: https://www.econbiz.de/10009535238
Saved in:
1
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