Visualizing the value of service-based offerings : empirical findings from the manufacturing industry
Year of publication: |
2012
|
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Authors: | Kindström, Daniel ; Kowalkowski, Christian ; Nordin, Fredrik |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 27.2012, 7, p. 538-546
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Leistungsbündel | Bundling strategy | Visualisierung | Visualization | Produktlebenszyklus | Product life cycle | Industrie | Manufacturing industries |
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