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type_genre:"Case study"
~type_genre:"Article in journal"
~type_genre:"Marktinformation"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Magazine publishing"
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Zeitschriftenverlag
52
Magazine publishing
50
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15
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14
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10
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10
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9
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9
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1
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1
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1
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1
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1
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1
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4
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3
Organization : the critical journal of organization, theory and society
2
The journal of media economics
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Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
2
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
Applied economics letters
1
Business history
1
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
Die Betriebswirtschaft : DBW
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
Enterprise & society : the international journal of business history
1
European management journal
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Gabler Edition Wissenschaft / Marketing und Innovationsmanagement
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1
International journal of advertising : the quarterly review of marketing communications
1
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1
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1
Management international review : mir ; journal of international business
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Organization : the interdisciplinary journal of organization, theory and society
1
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Patents, copyrights, trademarks and literary property : course handbook series
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Schriften zum europäischen Management
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Schriftenreihe Information systems & services
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ECONIS (ZBW)
52
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1
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52
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1
Our magazine, or, why does no-one read us?
Parker, Martin
- In:
Organization : the interdisciplinary journal of …
30
(
2023
)
6
,
pp. 1287-1292
Persistent link: https://www.econbiz.de/10014432189
Saved in:
2
VDZ, Verband Deutscher Zeitschriftenverleger ...
Verband Deutscher Zeitschriftenverleger
-
2003-2019: Hamburg : New-Business-Verl.
;
Berlin : Verb. …
-
2003 -2019 ; damit Erscheinen eingestellt
Persistent link: https://www.econbiz.de/10001960060
Saved in:
3
Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
Rauwers, Fabiënne
;
Voorveld, Hilde
;
Neijens, Peter C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 806-827
Persistent link: https://www.econbiz.de/10012492589
Saved in:
4
Zeitschriftenverlage zwischen Verdrängung und Erneuerung : eine Fallstudienanalyse zum strukturellen und organisationalen Wandel
Czerny, Nicolai
-
2017
Persistent link: https://www.econbiz.de/10011595328
Saved in:
5
Does offline market share drive online loyalty? : double jeopardy phenomenon in the context of print magazines and magazine websites
Tarkiainen, Anassi
;
Ellonen, Hanna-Kaisa
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10011498043
Saved in:
6
Agora Magazine speaks Spanish
Auletta, Nunzia
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2527-2539
Persistent link: https://www.econbiz.de/10011399571
Saved in:
7
Media bias and advertising : evidence from a German car magazine
Dewenter, Ralf
;
Heimeshoff, Ulrich
- In:
Review of economics
65
(
2014
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10010392990
Saved in:
8
Is it all about the price? : decision drivers affecting ad placement of media planners in magazines
Knuth, Ingo
;
Kouki, Monia
;
Strube, Mania
- In:
Journal of media business studies
10
(
2013
)
3
,
pp. 65-85
Persistent link: https://www.econbiz.de/10010229272
Saved in:
9
Practicing what we preach : the geographic diversity of editorial boards
Harzing, Anne-Wil
;
Metz, Isabel
- In:
Management international review : mir ; journal of …
53
(
2013
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10009730852
Saved in:
10
Magazine publishers embracing new media : exploring their capabilities and decision making logic
Johansson, Anette
;
Ellonen, Hanna-Kaisa
;
Jantunen, Ari
- In:
Journal of media business studies
9
(
2012
)
2
,
pp. 97-114
Persistent link: https://www.econbiz.de/10009579441
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