Is it all about the price? : decision drivers affecting ad placement of media planners in magazines
Year of publication: |
2013
|
---|---|
Authors: | Knuth, Ingo ; Kouki, Monia ; Strube, Mania |
Published in: |
Journal of media business studies. - Abingdon : Taylor & Francis, ISSN 1652-2354, ZDB-ID 2207915-4. - Vol. 10.2013, 3, p. 65-85
|
Subject: | media selling | advertising | magazines | decision drivers | structural equation model | Printwerbung | Print advertising | Preismanagement | Pricing strategy | Zeitschrift | Magazine | Strukturgleichungsmodell | Structural equation model | Zeitschriftenverlag | Magazine publishing | Mediensektor | Media industries | Werbung | Advertising |
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