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type_genre:"Collection of articles of several authors"
~isPartOf:"A research agenda for international entrepreneurship"
~person:"Henschel, Thomas"
~person:"Torkkeli, Lasse"
~type:"article"
~type_genre:"Aufsatz im Buch"
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Digital marketing strategy
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Digitalisierung
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Digitalization
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Digitization
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Entrepreneurs
1
International entrepreneurial marketing
1
International entrepreneurship
1
International marketing
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Internationales Marketing
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KMU
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Collection of articles of several authors
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Henschel, Thomas
Torkkeli, Lasse
Adebisi, Sunday Abayomi
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Andreu, Rosario
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Crick, David
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Crick, James M.
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George, Olusoji James
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González Tamayo, Lizbeth Alicia
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McNaughton, Rod B.
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Mäkelä, Jani
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Nummela, Niina
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Olarewaju, Adeniyi
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Paavilainen-Mäntymäki, Eriikka
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Pellegrino, Juan M.
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Rienda, Laura
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Yang, Man
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A research agenda for international entrepreneurship
European and African perspectives
2
Small and Medium-Sized Enterprise (SME) Resilience : Strategies for Risk and Crisis Management
2
An SME perspective
1
Contemporary issues in international business and entrepreneurship
1
Empirical international entrepreneurship : a handbook of methods, approaches, and applications
1
Entrepreneurship in the global firm
1
Impact of international business : challenges and solutions for policy and practice
1
Impulse für digitale Lösungen : Empfehlungen für kleine und mittlere Unternehmen
1
Recht - Personal - Ökologie - Unternehmung : Festschrift für Prof. Dr. Manfred Kohler zum 65. Geburtstag
1
Small and medium sized enterprises and the covid-19 response : global perspectives on entrepreneurial crisis management
1
Sustainable International Business : Smart Strategies for Business and Society
1
The Palgrave handbook of family firm internationalization
1
The changing strategies of international business : how MNEs manage in a changing commercial and political landscape
1
Umweltökonomische Probleme in Gesellschaft und Betrieb : Festschrift für Prof. Dr. Jürgen Blazejczak zum 65. Geburtstag
1
Unternehmensführung : ökonomische und juristische Aspekte ; Festschrift für Prof. Dr. Karl-Heinz Horst zum 65. Geburtstag
1
Unternehmensrechnung : Finanzmanagement, Controlling, Jahresabschlussanalyse : Festschrift für Prof. Dr. habil. Barbara Streit zum 65. Geburtstag
1
Unternehmenssteuerung : Steuern und Bewertungsfragen ; Management von Unternehmen und Hochschulen ; Festschrift für Prof. Dr. Klaus von Sicherer zum 65. Geburtstag
1
Wertschöpfung und Supply Chain : Netzwerk - Innovation - Risiko
1
Zukunft Wirtschaft : Beiträge und Positionen 2013
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International entrepreneurial marketing in the digital era
Yang, Man
;
Torkkeli, Lasse
- In:
A research agenda for international entrepreneurship
,
(pp. 217–236)
.
2023
Persistent link: https://www.econbiz.de/10014477749
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