International entrepreneurial marketing in the digital era
Man Yang and Lasse Torkkeli
| Year of publication: |
2023
|
|---|---|
| Authors: | Yang, Man ; Torkkeli, Lasse |
| Published in: |
A research agenda for international entrepreneurship. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-80392-569-1. - 2023, p. 217–236
|
| Subject: | International entrepreneurial marketing | International entrepreneurship | Digitalization | Degree of digitalization | Digital marketing strategy | Social Web | Social web | Digitalisierung | Digitization | Online-Marketing | Internet marketing | KMU | SME | Internationales Marketing | International marketing | Unternehmer | Entrepreneurs |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4337/9781803925691.00015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014477749