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type_genre:"Collection of articles of several authors"
~isPartOf:"Health marketing quarterly"
~isPartOf:"The review of economics and statistics"
~subject:"Advertising effects"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
Physicians
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Collection of articles of several authors
Aufsatz in Zeitschrift
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Broekemier, Gregory M.
1
Burkink, Tim J.
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Fogel, Joshua
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Jiang, Pingjun
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Schulz, Steven A.
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Teichman, Chaim
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Health marketing quarterly
The review of economics and statistics
International journal of pharmaceutical and healthcare marketing
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
2
International journal of industrial organization
1
Journal of economics & management strategy : JEMS
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Journal of promotion management : JPM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
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2
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
3
Attitudes and beliefs regarding direct-to-consumer advertising of pharmaceutical drugs : an exploratory comparison of physicians and pharmaceutical sales representatives
Schulz, Steven A.
;
Broekemier, Gregory M.
;
Burkink, Tim J.
- In:
Health marketing quarterly
31
(
2014
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10010489669
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