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type_genre:"Collection of articles of several authors"
~isPartOf:"Proceedings series / American Marketing Association"
~type_genre:"Glossary included"
~type_genre:"Nachschlagewerk"
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Legends in marketing
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ECONIS (ZBW)
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"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002170130
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2
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
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2003
Persistent link: https://www.econbiz.de/10001752829
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3
"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R.
(
contributor
);
Scheer, Lisa K.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001752828
Saved in:
4
A strategic approach to business marketing
Spekman, Robert E.
(
contributor
); …
-
1985
Persistent link: https://www.econbiz.de/10000697570
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