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type_genre:"Collection of articles of several authors"
~person:"Wind, Yoram"
~subject:"Kundenmanagement"
~subject:"Market segmentation"
~subject:"Marketingmanagement"
~type_genre:"Konferenzbeitrag"
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Kundenmanagement
Market segmentation
Marketingmanagement
Marktsegmentierung
4
Scientific method
2
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2
B-to-B-Marketing
1
Beschaffung
1
Business-to-business marketing
1
Conjoint analysis
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Econometrics
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Market research
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Marketing management
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Marketing theory
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Marketingtheorie
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Paul E. Green
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Collection of articles of several authors
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Wind, Yoram
Pepels, Werner
5
Sheth, Jagdish N.
4
Ammann, Paul
3
Papadopoulos, Nicolas G.
3
Kleinaltenkamp, Michael
2
Plinke, Wulff
2
Adcock, C. J.
1
Albers, Sönke
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Arabie, Phipps
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Barsch, Thomas
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Bell, David R.
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Breyer-Mayländer, Thomas
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Băroiu, Alexandru-Costin
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Carmone, Frank J.
1
Chamayou, Étienne
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David, Natalie
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Dietrich, Timo
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Ehrmann, Harald
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Fagagnini, Hans Peter
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Floh, Arne
1
Fu, Liang
1
Green, Paul E.
1
Gregori, Mario
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Gu, Lulu
1
Haferkorn, Martin
1
Hafezi, Maryam
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Halfmann, Marion
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Heupel, Thomas
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Hippner, Hajo
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Homburg, Christian
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Hsu, Greta
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Hua, Xiuping
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Huang, Yiping
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Jain, Arun K.
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Kalić, Milica
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Kohler, Alexander
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Koller, Monika
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Kothari, Aditya
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Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
2
Marketing research and modeling
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337117
Saved in:
3
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
Saved in:
4
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
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