Marketing research and modeling
ed.: Vithala R. Rao
| Year of publication: |
2014
|
|---|---|
| Authors: | Wind, Yoram |
| Other Persons: | Rao, Vithala R. (contributor) ; Sheth, Jagdish N. (contributor) |
| Published in: |
Legends in marketing ; Vol. 7
|
| Publisher: |
Los Angeles : SAGE Publications |
| Subject: | Marktforschung | Market research | Marktsegmentierung | Market segmentation | Produktmanagement | Product management | Modellierung | Scientific modelling | Ökonometrie | Econometrics | Conjoint-Analyse | Conjoint analysis | Multivariate Analyse | Multivariate analysis | Wissenschaftliche Methode | Scientific method |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVIII, 399 S. graph. Darst. |
|---|---|
| Series: | Legends in marketing. - Los Angeles, Calif. [u.a.] : Sage, ZDB-ID 2620420-4. - Vol. [8] |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010337117