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type_genre:"Collection of articles written by one author"
~subject:"Brand management"
~subject:"Unternehmensdienstleistung"
~type_genre:"Guidebook"
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Brand management
Unternehmensdienstleistung
B-to-B-Marketing
34
Business-to-business marketing
34
Business-to-Business-Marketing
12
Lieferantenmanagement
7
Supplier relationship management
7
Physical distribution
6
Verkauf
6
Vertrieb
6
Online-Marketing
5
USA
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United States
5
Beziehungsmarketing
4
Internet marketing
4
Key account management
4
Key-Account-Management
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Business services
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Dienstleistungsmarketing
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Marketing management
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Marketingmanagement
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Sales behaviour
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Services marketing
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Verkaufsverhalten
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Beziehungsmanagement
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Business model
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Dienstleistung
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Electronic Commerce
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Collection of articles written by one author
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198
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50
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50
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34
Thesis
29
Graue Literatur
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Non-commercial literature
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Working Paper
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Doerr, John E.
2
Schultz, Mike
2
Frederiksen, Lee W.
1
Martínez Onaindía, Carlos
1
Masciadri, Peter
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Resnick, Brian
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Zupancic, Dirk
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ECONIS (ZBW)
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Marken- und Kommunikationsmanagement im B-to-B-Geschäft : clever positionieren, erfolgreich kommunizieren
Masciadri, Peter
;
Zupancic, Dirk
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003897167
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2
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Schultz, Mike
;
Doerr, John E.
;
Frederiksen, Lee W.
-
2013
-
Second edition
Persistent link: https://www.econbiz.de/10009769355
Saved in:
3
Designing B2B brands : lessons from Deloitte and 195000 brand managers
Martínez Onaindía, Carlos
;
Resnick, Brian
-
2013
Persistent link: https://www.econbiz.de/10009742072
Saved in:
4
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Schultz, Mike
;
Doerr, John E.
-
2009
Persistent link: https://www.econbiz.de/10003815701
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