Marken- und Kommunikationsmanagement im B-to-B-Geschäft : clever positionieren, erfolgreich kommunizieren
Peter Masciadri; Dirk Zupancic
| Year of publication: |
2010 ; 1. Aufl.
|
|---|---|
| Authors: | Masciadri, Peter ; Zupancic, Dirk |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Markenführung | Brand management | Deutschsprachiger Raum | German-speaking countries | Business-to-Business-Marketing | Marke | Unternehmen | Kommunikation |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 222 S. zahlr. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | German |
| Notes: | Literaturverz. S. [215] - 217 |
| ISBN: | 978-3-8349-1571-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003897167