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type_genre:"Collection of articles written by one author"
~subject:"Unternehmensdienstleistung"
~type_genre:"Case study"
~type_genre:"Guidebook"
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Unternehmensdienstleistung
B-to-B-Marketing
155
Business-to-business marketing
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Deutschland
43
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43
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37
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32
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Doerr, John E.
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Schultz, Mike
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Bösser, Tom
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Davies, John
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Frederiksen, Lee W.
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Gu, Jia-Yan
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Martínez Onaindía, Carlos
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Melchior, Elke-Maria
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Context and semantics for knowledge management : technologies for personal productivity
1
Reihe: Management mediengestützter Dienstleistungsinnovationen
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
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ECONIS (ZBW)
6
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1
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Schultz, Mike
;
Doerr, John E.
;
Frederiksen, Lee W.
-
2013
-
Second edition
Persistent link: https://www.econbiz.de/10009769355
Saved in:
2
Designing B2B brands : lessons from Deloitte and 195000 brand managers
Martínez Onaindía, Carlos
;
Resnick, Brian
-
2013
Persistent link: https://www.econbiz.de/10009742072
Saved in:
3
Soziale Medien im Business-to-Business-Geschäft : ein Praxisbericht
Schmitz, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 307-327)
.
2012
Persistent link: https://www.econbiz.de/10009553513
Saved in:
4
Management von Service Innovationen in Business-to-Business Märkten : Erfahrungen, Konzepte und Handlungsperspektiven
Walsh, Gianfranco
(
ed.
)
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10012875623
Saved in:
5
Increasing productivity in the customer-facing environment
Thurlow, Ian
;
Davies, John
;
Gu, Jia-Yan
;
Bösser, Tom
; …
- In:
Context and semantics for knowledge management : …
,
(pp. 149-170)
.
2011
Persistent link: https://www.econbiz.de/10009542076
Saved in:
6
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Schultz, Mike
;
Doerr, John E.
-
2009
Persistent link: https://www.econbiz.de/10003815701
Saved in:
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