Soziale Medien im Business-to-Business-Geschäft : ein Praxisbericht
Christian Schmitz ; Michael Ahlers
| Year of publication: |
2012
|
|---|---|
| Authors: | Schmitz, Christian |
| Other Persons: | Ahlers, Michael (contributor) |
| Published in: |
Social Branding : Strategien - Praxisbeispiele - Perspektiven. - Wiesbaden : Springer Gabler, ISBN 3-8349-3224-8. - 2012, p. 307-327
|
| Subject: | Vertrieb | Physical distribution | Unternehmensdienstleistung | Business services | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Social Web | Social web | Deutschland | Germany |
| Extent: | Diagramme |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009553513