//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Congress report"
type_genre:"Übersichtsarbeit"
~institution:"American Marketing Association"
~language:"eng"
~type_genre:"Aufsatzsammlung"
~type_genre:"Collection of articles of several authors"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Theory"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Theorie
9
Theory
9
Marketing
6
Marketingtheorie
6
Marketing management
5
Marketing theory
5
Marketingmanagement
5
Marktforschung
5
USA
5
United States
5
Market research
4
Dienstleistungsmarketing
2
International market entry
2
Internationaler Markteintritt
2
Services marketing
2
Welt
2
World
2
16.06.1986
1
27.09.1987
1
Absatztheorie
1
Competitive strategy
1
Einzelhandel
1
International marketing
1
Internationales Marketing
1
Internet
1
Market mechanism
1
Marktmechanismus
1
Selling
1
Vereinigte Staaten
1
Verkauf
1
Wettbewerbsstrategie
1
more ...
less ...
Type of publication
All
Book / Working Paper
9
Type of publication (narrower categories)
All
Congress report
Übersichtsarbeit
Aufsatzsammlung
Collection of articles of several authors
Konferenzbeitrag
Konferenzschrift
11
Conference proceedings
9
Sammelwerk
8
Graue Literatur
6
Non-commercial literature
6
Elektronischer Datenträger
1
Lehrbuch
1
Monografische Reihe
1
Series
1
Textbook
1
more ...
less ...
Language
All
English
Author
All
Alderson, Wroe
1
Bitner, Mary Jo
1
Brady, Michael K.
1
Cox, Reavis
1
Cron, William L.
1
Henderson, Geraldine Rosa
1
Krishnan, Ram
1
Moore, Marian C.
1
Perreault, William D.
1
Shapiro, Stanley J.
1
Surprenant, Carol F.
1
Tan, Chin Tiong
1
Viswanathan, Madhu
1
Workman, John P.
1
more ...
less ...
Institution
All
American Marketing Association
Edward Elgar Publishing
151
National Bureau of Economic Research
46
Centre for Economic Policy Research
25
Institut für Weltwirtschaft
22
Liberty Fund
20
International Economic Association
19
Russell Sage Foundation
15
Universität Mannheim
13
European Association of Evolutionary Political Economy
12
Gottfried Wilhelm Leibniz Universität Hannover
12
Christian-Albrechts-Universität zu Kiel
11
Weltbank
11
Conference on Research in Income and Wealth
10
Goethe-Universität Frankfurt am Main
10
IGI Global
10
Springer Fachmedien Wiesbaden
10
Econometric Society
9
History of Economics Society
9
International Institute for Applied Systems Analysis
9
OECD
9
Deutsche Gesellschaft für Operations-Research
8
European Association of Law and Economics
8
International Institute of Public Finance
8
International Network for Economic Research
8
International Society for Ecological Economics
8
Resources for the Future, Inc.
8
Schweizerische Nationalbank
8
World Institute for Development Economics Research
8
Akademia Ekonomiczna w Krakowie
7
Bank of Canada
7
Centre for International Research on Economic Tendency Surveys
7
European Economic Association
7
Frank J. Fabozzi Associates <New Hope, Pa.>
7
Applied Econometrics Association
6
Association of European Operational Research Societies / Working Group on Financial Modelling
6
Deutsche Bundesbank
6
Egon Sohmen Foundation
6
Energy Research Group
6
Federal Reserve Bank of Kansas City
6
more ...
less ...
Published in...
All
Proceedings series / American Marketing Association
3
Proceedings series
1
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
Saved in:
2
"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002170130
Saved in:
3
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
4
"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
Saved in:
5
"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P.
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001796334
Saved in:
6
Designing a winning service strategy : [7th annual Services Marketing Conference proceedings]
Bitner, Mary Jo
(
ed.
)
-
1989
Persistent link: https://www.econbiz.de/10013541175
Saved in:
7
Emerging international strategic frontiers : proceedings of the American Marketing Association's International Marketing Conference in Singapore, June 16 - 18, 1986
Tan, Chin Tiong
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000822211
Saved in:
8
Add value to your service : the key to success
Surprenant, Carol F.
(
ed.
)
-
Services Marketing Conference <6, 1987, San Diego, Calif.>
;
…
-
1987
Persistent link: https://www.econbiz.de/10013541601
Saved in:
9
Theory in marketing
Cox, Reavis
(
contributor
);
Alderson, Wroe
(
contributor
); …
-
1964
-
1. print
Persistent link: https://www.econbiz.de/10000674815
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->