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type_genre:"Dissertation u.a. Prüfungsschriften"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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Advertising
18
Werbung
18
Advertising effects
17
Werbewirkung
17
Internet marketing
16
Online-Marketing
16
Consumer behaviour
14
Konsumentenverhalten
14
Social Web
8
Brand management
5
Markenführung
5
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4
Marketingmanagement
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Social media advertising
4
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Native advertising
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Boateng, Henry
1
Bright, Laura F.
1
Brown, Brian P.
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Huang, Xiao
1
Huang, Yan
1
Kader, Mohammad Shahidul
1
Kim, Jihye
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Kim, Min-Seong
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Kim, Seeun
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Milne, George R.
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Munoz, Caroline
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Okoe, Abednego Feehi
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
International journal of advertising : the review of marketing communications
41
International journal of internet marketing and advertising : IJIMA
21
Journal of promotion management : innovations in planning and applied research
19
Journal of business research : JBR
12
Journal of advertising research
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of retailing and consumer services
10
Psychology & marketing
9
Journal of current issues and research in advertising
8
Journal of marketing communications
8
Journal of advertising : official publication of the American Academy of Advertising
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Cogent business & management
6
Journal of advertising
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Technological forecasting & social change : an international journal
4
European journal of marketing : EJM
3
International journal of electronic commerce : IJEC
3
International journal of technology marketing : IJTMkt
3
Journal of consumer behaviour
3
Journal of customer behaviour
3
Journal of electronic commerce research : JECR
3
Journal of global marketing
3
Journal of internet commerce
3
Journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of applied business research
3
Young consumers : insight and ideas for responsible marketers
3
Corporate communications : an international journal
2
Electronic commerce research
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Health marketing quarterly
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic customer relationship management : IJECRM
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of market research
2
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ECONIS (ZBW)
8
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1
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
2
Using personalization for cause-related marketing beyond compassion fade on social media
Kim, Jihye
;
Kim, Min-Seong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 299-316
Persistent link: https://www.econbiz.de/10014313377
Saved in:
3
Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
4
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
5
Let's play with emojis! : how to make emojis more effective in social media advertising using promocodes and temporal orientation
Huang, Xiao
;
Kader, Mohammad Shahidul
;
Kim, Seeun
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 665-682
Persistent link: https://www.econbiz.de/10013536273
Saved in:
6
Consumers' attitude towards social media advertising and their behavioural response : the moderating role of corporate reputation
Boateng, Henry
;
Okoe, Abednego Feehi
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 299-312
Persistent link: https://www.econbiz.de/10011456005
Saved in:
7
Advertising in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria
;
Pinho, José Carlos
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
Saved in:
8
Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 269-294
Persistent link: https://www.econbiz.de/10010222782
Saved in:
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