Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies
Kunal Swani and George Milne and Brian P. Brown
| Year of publication: |
2013
|
|---|---|
| Authors: | Swani, Kunal ; Milne, George R. ; Brown, Brian P. |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 7.2013, 4, p. 269-294
|
| Subject: | Services marketing | Facebook | Marketing communications | B2B marketing | Social media advertising | Social Web | Social web | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | B-to-B-Marketing | Business-to-business marketing | Werbewirkung | Advertising effects | Dienstleistungsmarketing | Werbung | Advertising |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010222782