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type_genre:"Dissertation u.a. Prüfungsschriften"
~person:"Allenby, Greg M."
~person:"Bradlow, Eric T."
~subject:"Advertising"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Allenby, Greg M.
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Lu, Shijie
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Quantitative marketing and economics : QME
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ECONIS (ZBW)
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Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
2
Meta-analysis using information reweighting : an application to online advertising
Wang, Pengyuan
;
Bradlow, Eric T.
;
George, Edward I.
- In:
Quantitative marketing and economics : QME
12
(
2014
)
2
,
pp. 209-233
Persistent link: https://www.econbiz.de/10010386340
Saved in:
3
The effect of media advertising on brand consideration and choice
Terui, Nobuhiko
;
Ban, Masataka
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 74-91
Persistent link: https://www.econbiz.de/10008905591
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