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type_genre:"Dissertation u.a. Prüfungsschriften"
~person:"King, Karen Whitehill"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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Search: subject_exact:"Werbung"
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Advertising
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5
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5
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1985-2004
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Dissertation u.a. Prüfungsschriften
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King, Karen Whitehill
Eisend, Martin
33
Taylor, Charles Raymond
28
Kaiser, Harry M.
27
Pelsmacker, Patrick de
24
Septianto, Felix
23
Dahlén, Micael
21
Gierl, Heribert
21
Yoon, Sukki
20
Yoon, Hye Jin
19
Huh, Jisu
18
Rosengren, Sara
18
Ford, John B.
17
Stafford, Marla Royne
17
Zaccour, Georges
17
Campbell, Colin L.
16
Dens, Nathalie
15
Kinnucan, Henry W.
15
Reid, Leonard N.
15
Choi, Yung Kyun
14
Karray, Salma
14
Wilson, Rick T.
14
Carlson, Les
13
Hudders, Liselot
13
Moser, H. R.
13
Torres, Ivonne M.
13
Wu, Linwan
13
Kerr, Gayle
12
Koslow, Scott
12
Martín Herrán, Guiomar
12
Mueller, Barbara
12
Rozendaal, Esther
12
Chan, Kara
11
Chang, Chingching
11
Evans, Nathaniel J.
11
Hayes, Jameson L.
11
Reijmersdal, Eva A. van
11
Tremblay, Victor J.
11
Turnbull, Sarah
11
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International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of current issues and research in advertising : JCIRA
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing communications
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ECONIS (ZBW)
11
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1
The effect of media multitasking on ad memory : the moderating role of program-induced engagement and brand familiarity
Bang, Hye Jin
;
King, Karen Whitehill
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 994-1023
Persistent link: https://www.econbiz.de/10012650616
Saved in:
2
Putting things into context : a meta-analysis of media context effects on attitudinal outcomes
Kwon, Eun Sook
;
Nyilasy, Greg
;
King, Karen Whitehill
; …
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 330-347
Persistent link: https://www.econbiz.de/10012607910
Saved in:
3
Impact of media context on advertising memory : a meta-analysis of advertising effectiveness
Kwon, Eun Sook
;
King, Karen Whitehill
;
Nyilasy, Greg
; …
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 99-128
Persistent link: https://www.econbiz.de/10012007147
Saved in:
4
Viral video ads : emotional triggers and social media virality
Nikolinakou, Angeliki
;
King, Karen Whitehill
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 715-726
Persistent link: https://www.econbiz.de/10011970116
Saved in:
5
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
6
Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
7
Brands, friends, & viral advertising : a social exchange perspective on the ad referral processes
Hayes, Jameson L.
;
King, Karen Whitehill
;
Ramirez, Artemio
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 31-45
Persistent link: https://www.econbiz.de/10011615959
Saved in:
8
Are nutrient-content claims always effective? : match-up effects between product type and claim type in food advertising
Choi, Hojoon
;
Paek, Hye-jin
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 421-443
Persistent link: https://www.econbiz.de/10009744448
Saved in:
9
The content of cosmetic surgery advertisements placed in large city magazines, 1985 - 2004
Hennink-Kaminski, Heidi
;
Reid, Leonard N.
;
King, Karen …
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 41-57
Persistent link: https://www.econbiz.de/10008822601
Saved in:
10
Measuring trust in advertising : development and validation of the ADTRUST scale
Soh, Hyeonjin
;
Reid, Leonard N.
;
King, Karen Whitehill
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 83-103
Persistent link: https://www.econbiz.de/10003863807
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