Putting things into context : a meta-analysis of media context effects on attitudinal outcomes
Year of publication: |
2021
|
---|---|
Authors: | Kwon, Eun Sook ; Nyilasy, Greg ; King, Karen Whitehill ; Reid, Leonard N. |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 50.2021, 3, p. 330-347
|
Subject: | Media context | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision |
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