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type_genre:"Dissertation u.a. Prüfungsschriften"
~subject:"Marketing"
~subject:"USA"
~type_genre:"Aufsatz im Buch"
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Marketing
USA
Werbung
804
Advertising
702
Werbewirkung
148
Advertising effects
142
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82
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82
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80
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49
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31
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30
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2
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1
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1
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1
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1
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1
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1
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1
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The advertising and consumer culture reader
8
Testimonial advertising in the American marketplace : emulation, identity, community
5
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
International marketing ; Vol. 2
3
Kellogg on advertising & media : the Kellogg School of Management
3
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
2
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
2
Kommunikationspolitik im 21. Jahrhundert
2
Social and environmental issues in advertising
2
The Routledge companion to advertising and promotional culture
2
The Routledge companion to marketing and feminism
2
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
2
A - N
1
Advertising and violence : concepts and perspectives
1
Advertising in a multimedia age
1
Advertising worldwide : advertising conditions in selected countries
1
Advertising, promotion, and new media
1
Anarchism, organization and management : critical perspectives for students
1
Big data marketing strategies for superior customer experience
1
Bridging the gap between advertising academia and practice
1
Case study and review
1
Consumer culture in Latin America
1
Cross-border e-commerce marketing and management
1
Cross-cultural and critical perspectives on brands
1
Cutting edge international research
1
Economics and foreign investment in China
1
Europäische Hochschulschriften / 2
1
Fundamentals of marketing research ; Vol. 3
1
Gender, culture, and consumer behavior
1
Green advertising and the reluctant consumer
1
Handbook of consumer psychology
1
Handbook of health economics ; Vol. 1B
1
Handbook of research on transmedia storytelling, audience engagement, and business strategies
1
Innovation and system dynamics in food networks 2007 : Proceedings of the 1st International European Forum on Innovation and System Dynamics in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 1st Forum, february 15-17, 2007, Innsbruck-Igls, Austria
1
Inside marketing : practices, ideologies, devices
1
Intangibles, market failure and innovation performance
1
Interdisciplinary management research XVI ; 2
1
International business realisms : globalizing locally responsive and internationally connected business disciplines
1
Kultur und Management : eine Annäherung
1
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ECONIS (ZBW)
94
USB Cologne (EcoSocSci)
10
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1
Why good marketing can be turned into art : a conceptual analysis
Martín Martínez, Sara
;
Blanes Sebastián, María …
- In:
Big data marketing strategies for superior customer …
,
(pp. 246-280)
.
2023
Persistent link: https://www.econbiz.de/10014365908
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2
Marketing education and patriarchal acculturation : the rhetorical work of women's advertising clubs, 1926-1940
Wills, Jeanie
- In:
The Routledge companion to marketing and feminism
,
(pp. 59-71)
.
2022
Persistent link: https://www.econbiz.de/10014474311
Saved in:
3
In search of the female gaze : querying the Maidenform archive
Bossche, Astrid van den
- In:
The Routledge companion to marketing and feminism
,
(pp. 120-137)
.
2022
Persistent link: https://www.econbiz.de/10014474332
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4
Marketing and advertisement in cross-border e-commerce
Alam, Mohammad Zahedul
- In:
Cross-border e-commerce marketing and management
,
(pp. 120-147)
.
2021
Persistent link: https://www.econbiz.de/10012312368
Saved in:
5
Marketing, advertising and persuasion
Earley, Amanda
- In:
Anarchism, organization and management : critical …
,
(pp. 199-211)
.
2020
Persistent link: https://www.econbiz.de/10012224103
Saved in:
6
Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
Saved in:
7
Lux Radio Theatre : radio, film, and advertising - a fortunate encounter
Rodríguez-Centeno, Juan Carlos
- In:
Handbook of research on transmedia storytelling, …
,
(pp. 175-187)
.
2020
Persistent link: https://www.econbiz.de/10012234778
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8
Duftmarketing : Wirkung von bedufteter Printwerbung
Kinzinger, Arno
;
Stumpf, Marcus
;
Stiller, Bettina
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 159-172)
.
2020
Persistent link: https://www.econbiz.de/10012271622
Saved in:
9
Internet advertising of a Croatian tourist product in Chinese and Russian market
Generalić, Ivan
;
Šimunić, Mislav
-
2020
Persistent link: https://www.econbiz.de/10012602127
Saved in:
10
The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
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