Towards better understanding of children's relationships with online games and advergames
Year of publication: |
2020
|
---|---|
Authors: | Ben Yahia, Ali ; Ben Saad, Sihem ; Abida, Fatma Choura |
Published in: |
Utilizing gamification in servicescapes for improved consumer engagement. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-7998-1970-7. - 2020, p. 175-193
|
Subject: | Werbewirkung | Advertising effects | Werbung | Advertising | Computerspiel | Video game | Zielgruppe | Target group | Kinder | Children | USA | United States | Online-Marketing | Internet marketing |
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