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type_genre:"Dissertation u.a. Prüfungsschriften"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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Social web
Werbung
5,723
Advertising
5,582
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2,660
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2,097
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Arora, Taanika
6
Fogel, Joshua
6
Pitt, Leyland F.
5
Pittman, Matthew
5
Berthon, Pierre R.
4
Campbell, Colin
4
Cho, Chang-Hoan
4
Choi, Yung Kyun
4
Agarwal, Bhawna
3
Arora, Nilesh
3
Bang Nguyen Viet
3
Buzeta, Cristian
3
Chen, Huan
3
Dodoo, Naa Amponsah
3
Dwivedi, Yogesh Kumar
3
Hayes, Jameson L.
3
Huang, Yan
3
Kerr, Gayle
3
Kim, Jooyoung
3
King, Karen Whitehill
3
Lou, Chen
3
Nguyen Yen Thi Hoang
3
Oeldorf-Hirsch, Anne
3
Poels, Karolien
3
Rana, Meghna
3
Schweidel, David A.
3
Septianto, Felix
3
Voorveld, Hilde
3
Yoon, Hye Jin
3
Yoon, Sukki
3
Youn, Kibum
3
Abbasi, Amir Zaib
2
Alhabash, Saleem
2
Bigné Alcañiz, J. Enrique
2
Boerman, Sophie C.
2
Brown, Brian P.
2
Carlson, Jeffrey R.
2
Chang, Yaping
2
Choi, Sejung Marina
2
Chung, Yoo Jin
2
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International journal of advertising : the review of marketing communications
41
International journal of internet marketing and advertising : IJIMA
21
Journal of promotion management : innovations in planning and applied research
20
Journal of business research : JBR
12
Journal of advertising research
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of retailing and consumer services
10
Psychology & marketing
9
Journal of current issues and research in advertising
8
Journal of marketing communications
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of advertising
7
Journal of advertising : official publication of the American Academy of Advertising
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Cogent business & management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Technological forecasting & social change : an international journal
4
Young consumers : insight and ideas for responsible marketers
4
European journal of marketing : EJM
3
International journal of electronic commerce : IJEC
3
International journal of technology marketing : IJTMkt
3
Journal of consumer behaviour
3
Journal of customer behaviour
3
Journal of electronic commerce research : JECR
3
Journal of global marketing
3
Journal of internet commerce
3
Journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of applied business research
3
Corporate communications : an international journal
2
Electronic commerce research
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Health marketing quarterly
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic customer relationship management : IJECRM
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of market research
2
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ECONIS (ZBW)
407
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91
Generation Z's response to the virtual reality advertising in China
Yu, Bin
;
Fan, Fei
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 367-377
Persistent link: https://www.econbiz.de/10014302729
Saved in:
92
Culture is in the eye of the beholder : using metaphoric representations of cultural values to enhance consumer digital engagement
Yuliani Suseno
;
Nguyen, Doan T.
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 321-342
Persistent link: https://www.econbiz.de/10014303214
Saved in:
93
The role of relevancy in native advertising on social media
Yoon, Hye Jin
;
Huang, Yan
;
Kim, Taeyeon
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 972-999
Persistent link: https://www.econbiz.de/10014321547
Saved in:
94
Blending identity-specific depiction and activism advocacy in Black-centric health advertising on social media : intersectional health communication targeting Black cisgender heter...
Li, Minjie
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1000-1036
Persistent link: https://www.econbiz.de/10014321548
Saved in:
95
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
96
Assessing the kid's behaviour with factors of social media advertising : DEMATEL application
Bandil, Deepika
;
Agrawal, Vivek
;
Mohanty, R. P.
- In:
Journal of advances in management research : JAMR
20
(
2023
)
3
,
pp. 353-384
Persistent link: https://www.econbiz.de/10014323273
Saved in:
97
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
98
"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye
;
Jeong, Hyun Ju
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
Saved in:
99
Testing social media advertising effectiveness : with multi-method user experience research
Ahnfeld, Tobias
;
Hahn, Alexander
;
Joosten, Jan
;
Klug, …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
40
(
2023
)
6
,
pp. 32-39
Persistent link: https://www.econbiz.de/10014419623
Saved in:
100
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
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