//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Einführung"
~subject:"International marketing"
~subject:"Kommunikation"
~subject:"Werbemittel"
~type_genre:"Article in journal"
~type_genre:"Interview"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbebotschaft"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
International marketing
Kommunikation
Werbemittel
Advertising planning
289
Werbeplanung
289
Advertising effects
95
Werbewirkung
95
Advertising
57
Werbung
57
USA
42
United States
42
Consumer behaviour
38
Konsumentenverhalten
38
Marketing management
34
Marketingmanagement
34
Theorie
30
Theory
30
Internet marketing
28
Online-Marketing
28
Advertising media
23
Werbeträger
23
Brand management
22
Markenführung
22
Deutschland
21
Germany
21
Brand image
15
Markenimage
15
Psychology of advertising
15
Target group
15
Werbepsychologie
15
Zielgruppe
15
Advertising industry
13
Werbewirtschaft
13
Brand
12
Markenartikel
12
Preismanagement
11
Pricing strategy
11
Großbritannien
10
Internationales Marketing
10
United Kingdom
10
Print advertising
8
Printwerbung
8
more ...
less ...
Type of publication
All
Article
14
Book / Working Paper
2
Type of publication (narrower categories)
All
Einführung
Article in journal
Interview
Aufsatz in Zeitschrift
14
Hochschulschrift
9
Thesis
8
Aufsatz im Buch
7
Book section
7
Graue Literatur
6
Non-commercial literature
6
Arbeitspapier
4
Lehrbuch
4
Textbook
4
Working Paper
4
Bibliografie enthalten
3
Bibliography included
3
Case study
2
Fallstudie
2
Guidebook
1
Handbook
1
Handbuch
1
Ratgeber
1
more ...
less ...
Language
All
English
14
German
2
Author
All
Avery, Jill
1
Burton, Dawn
1
Chang, Yuhmiin
1
Chigovanyika, T.
1
Chintagunta, Pradeep K.
1
Cui, Geng
1
Dou, Wenyu
1
Fastoso, Fernando
1
Gabrielsson, Hannele
1
Gabrielsson, Mika
1
Gabrielsson, Peter
1
Goettler, Ronald L.
1
Gupta, S.
1
Gärtner, Robert Henrik
1
Jedidi, Kamel
1
Kim, Minki
1
Klemm, Mary
1
Li, Hairong
1
Liu, Hongyan
1
Melewar, T. C.
1
Mitchell, Nancy
1
Montoya, Ricardo
1
Moriarty, Sandra E.
1
Netzer, Oded
1
Pickton, D.
1
Rasicci, Claudia
1
Schachtner, Dirk
1
Schmalen, Helmut
1
Su, Chenting
1
Tavassoli, Nader T.
1
Vignali, Claudio
1
Wang, Cheng Lu
1
Wang, Haizhong
1
Wells, William
1
Whitelock, Jeryl
1
Yang, Xiaoyan
1
Zhou, Nan
1
more ...
less ...
Institution
All
Springer Gabler <Firma>
1
Published in...
All
Journal of marketing communications
2
Business strategy review
1
Harvard business review : HBR
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and globalisation : IJBG
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal for global business advancement : JGBA
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international management
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The service industries journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Competing with a Goliath
Avery, Jill
- In:
Harvard business review : HBR
94
(
2016
)
10
,
pp. 117-121
Persistent link: https://www.econbiz.de/10011583935
Saved in:
2
Funktionelle Werbung : 50 Prinzipien zur Lösung erfolgskritischer Werbeprobleme
Gärtner, Robert Henrik
-
2014
Persistent link: https://www.econbiz.de/10010482550
Saved in:
3
Culturally incongruent messages in international advertising
Cui, Geng
;
Yang, Xiaoyan
;
Wang, Haizhong
;
Liu, Hongyan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 355-376
Persistent link: https://www.econbiz.de/10009557907
Saved in:
4
New drug diffusion when forward-looking physicians learn from patient feedback and detailing
Chintagunta, Pradeep K.
;
Goettler, Ronald L.
;
Kim, Minki
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 807-821
Persistent link: https://www.econbiz.de/10009688811
Saved in:
5
Whiteness, ethnic minorities and advertising in travel brochures
Burton, Dawn
;
Klemm, Mary
- In:
The service industries journal
31
(
2011
)
5/6
,
pp. 679-693
Persistent link: https://www.econbiz.de/10009127051
Saved in:
6
Exploring relationship satisfaction between global professional service firms and local clients in emerging markets
Dou, Wenyu
;
Li, Hairong
;
Zhou, Nan
;
Su, Chenting
- In:
Journal of international business studies : JIBS ; an …
41
(
2010
)
7
,
pp. 1198-1217
Persistent link: https://www.econbiz.de/10008669271
Saved in:
7
Regionalization vs. globalization in advertising research : insights from five decades of academic study
Fastoso, Fernando
;
Whitelock, Jeryl
- In:
Journal of international management
16
(
2010
)
1
,
pp. 32-42
Persistent link: https://www.econbiz.de/10003975169
Saved in:
8
Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo
;
Netzer, Oded
;
Jedidi, Kamel
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 909-924
Persistent link: https://www.econbiz.de/10008736166
Saved in:
9
An exploration of the standardization of targeting strategies and the use of promotional disciplines on the web : a cross-national study
Chang, Yuhmiin
- In:
Journal of marketing communications
15
(
2009
)
5
,
pp. 327-343
Persistent link: https://www.econbiz.de/10003923342
Saved in:
10
MNE executive insights into international advertising programme standardisation
Melewar, T. C.
;
Pickton, D.
;
Gupta, S.
;
Chigovanyika, T.
- In:
Journal of marketing communications
15
(
2009
)
5
,
pp. 345-365
Persistent link: https://www.econbiz.de/10003923343
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->