Competing with a Goliath
Year of publication: |
October 2016
|
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Authors: | Avery, Jill |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 94.2016, 10, p. 117-121
|
Subject: | Internationales Marketing | International marketing | Werbeplanung | Advertising planning | Bekleidungsindustrie | Clothing industry | Peru |
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