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type_genre:"Einführung"
~subject:"Kommunikation"
~subject:"Mast-Jägermeister AG <Wolfenbüttel>"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Interview"
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Search: subject_exact:"Werbebotschaft"
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Kommunikation
Mast-Jägermeister AG <Wolfenbüttel>
Theory
Advertising planning
289
Werbeplanung
289
Advertising effects
95
Werbewirkung
95
Advertising
57
Werbung
57
USA
42
United States
42
Consumer behaviour
38
Konsumentenverhalten
38
Marketing management
34
Marketingmanagement
34
Theorie
30
Internet marketing
28
Online-Marketing
28
Advertising media
23
Werbeträger
23
Brand management
22
Markenführung
22
Deutschland
21
Germany
21
Brand image
15
Markenimage
15
Psychology of advertising
15
Target group
15
Werbepsychologie
15
Zielgruppe
15
Advertising industry
13
Werbewirtschaft
13
Brand
12
Markenartikel
12
Preismanagement
11
Pricing strategy
11
Großbritannien
10
International marketing
10
Internationales Marketing
10
United Kingdom
10
Print advertising
8
Printwerbung
8
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8
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Article
34
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1
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Einführung
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Aufsatz in Zeitschrift
34
Hochschulschrift
20
Thesis
20
Graue Literatur
16
Non-commercial literature
16
Lehrbuch
14
Aufsatz im Buch
12
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12
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11
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11
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11
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11
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11
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1
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1
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1
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1
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1
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1
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1
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English
29
German
6
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Ishigaki, Hiroaki
2
Steffenhagen, Hartwig
2
Zhang, Jianqiang
2
Abedi, Vahideh Sadat
1
Anderson, Simon P.
1
Arnold, Michael A.
1
Baik, Alicia
1
Baye, Michael R.
1
Buchanan-Oliver, Margo
1
Campbell, Arthur
1
Chintagunta, Pradeep K.
1
Chu, Leon Yang
1
Cruz, Angela
1
Depken, Craig A.
1
Dinev, Tamara
1
Esteves, Rosa-Branca
1
Gatermann, Michael
1
Gentzkow, Matthew Aaron
1
Goettler, Ronald L.
1
Gou, Qinglong
1
Gärtner, Robert Henrik
1
He, Xiuli
1
Horsky, Dan
1
Horsky, Sharon
1
Hu, Qing
1
Kaempfe, Hasso
1
Kaiser, Harry M.
1
Karle, Heiko
1
Khmelnitsky, Eugene
1
Kim, Eun-mee
1
Kim, Minki
1
Larson, Nathan
1
Li, Changying
1
Li, Chenguang
1
Li, Youping
1
Lu, Lihao
1
Luzon, Yossi
1
Mayzlin, Dina
1
Mei, Shue
1
Morgan, John
1
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Springer Gabler <Firma>
1
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The Rand journal of economics
3
European journal of operational research : EJOR
2
Journal of marketing research : JMR
2
The American economic review
2
The journal of industrial economics
2
Advances in applied microeconomics : a research annual
1
Akzente
1
American journal of agricultural economics
1
Applied economics
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Economics letters
1
European journal of marketing : EJM
1
Games and economic behavior
1
International journal of electronic commerce : IJEC
1
International journal of industrial organization
1
International journal of production research
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal for global business advancement : JGBA
1
Journal of advertising research
1
Journal of business economics : JBE
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing communications
1
Journal of the Operational Research Society : OR
1
Mathematical social sciences
1
Metroeconomica : international review of economics
1
Omega : the international journal of management science
1
The journal of media economics
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
35
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1
Targeted advertising with R&D rivalry
Li, Changying
;
Li, Youping
;
Zhang, Jianhu
- In:
Mathematical social sciences
124
(
2023
),
pp. 24-34
Persistent link: https://www.econbiz.de/10014470025
Saved in:
2
Dynamic budget allocation for social media advertising campaigns : optimization and learning
Luzon, Yossi
;
Pinchover, Rotem
;
Khmelnitsky, Eugene
- In:
European journal of operational research : EJOR
299
(
2022
)
1
,
pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
Saved in:
3
Nonparametric advertising budget allocation with inventory constraint
Yang, Chaolin
;
Xiong, Yi
- In:
European journal of operational research : EJOR
285
(
2020
)
2
,
pp. 631-641
Persistent link: https://www.econbiz.de/10012239634
Saved in:
4
Personalized pricing and advertising : who are the winners?
Esteves, Rosa-Branca
;
Resende, Joana
- In:
International journal of industrial organization
63
(
2019
),
pp. 239-282
Persistent link: https://www.econbiz.de/10012320574
Saved in:
5
Targeted advertising by asymmetric firms
Zhang, Jianqiang
;
He, Xiuli
- In:
Omega : the international journal of management science
89
(
2019
),
pp. 136-150
Persistent link: https://www.econbiz.de/10012118622
Saved in:
6
Managing buzz
Campbell, Arthur
;
Mayzlin, Dina
;
Shin, Jiwoong
- In:
The Rand journal of economics
48
(
2017
)
1
,
pp. 203-229
Persistent link: https://www.econbiz.de/10011665528
Saved in:
7
Advertising and attachment : exploiting loss aversion through prepurchase information
Karle, Heiko
;
Schumacher, Heiner
- In:
The Rand journal of economics
48
(
2017
)
4
,
pp. 927-948
Persistent link: https://www.econbiz.de/10011946965
Saved in:
8
Advertising as a search deterrent
Wang, Chengsi
- In:
The Rand journal of economics
48
(
2017
)
4
,
pp. 949-971
Persistent link: https://www.econbiz.de/10011946966
Saved in:
9
Joint pricing and advertising strategy with reference price effect
Lu, Lihao
;
Gou, Qinglong
;
Tang, Wansheng
;
Zhang, Jianxiong
- In:
International journal of production research
54
(
2016
)
17/18
,
pp. 5250-5270
Persistent link: https://www.econbiz.de/10011530197
Saved in:
10
Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat
- In:
Journal of the Operational Research Society : OR
68
(
2017
)
2
,
pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
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