Targeted advertising with R&D rivalry
Year of publication: |
2023
|
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Authors: | Li, Changying ; Li, Youping ; Zhang, Jianhu |
Published in: |
Mathematical social sciences. - Amsterdam [u.a.] : NH, Elsevier, ISSN 0165-4896, ZDB-ID 283230-6. - Vol. 124.2023, p. 24-34
|
Subject: | Targeted advertising | Mass advertising | R&D | Welfare | Werbung | Advertising | Zielgruppe | Target group | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Werbeplanung | Advertising planning | Theorie | Theory |
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