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type_genre:"Einführung"
~subject:"Kommunikation"
~subject:"Mast-Jägermeister AG <Wolfenbüttel>"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
~type_genre:"Interview"
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Kommunikation
Mast-Jägermeister AG <Wolfenbüttel>
Advertising planning
341
Werbeplanung
341
Advertising effects
108
Werbewirkung
108
Advertising
67
Werbung
67
USA
49
United States
49
Consumer behaviour
46
Konsumentenverhalten
46
Theorie
45
Theory
45
Marketing management
38
Marketingmanagement
38
Internet marketing
30
Online-Marketing
30
Deutschland
28
Germany
28
Advertising media
27
Werbeträger
27
Brand management
23
Markenführung
23
Psychology of advertising
17
Target group
17
Werbepsychologie
17
Zielgruppe
17
Advertising industry
15
Brand image
15
Markenimage
15
Werbewirtschaft
15
Preismanagement
14
Pricing strategy
14
Brand
12
International marketing
12
Internationales Marketing
12
Markenartikel
12
Print advertising
11
Printwerbung
11
Großbritannien
10
United Kingdom
10
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Hochschulschrift
4
Lehrbuch
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4
Thesis
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Bibliografie enthalten
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Bibliography included
2
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Chintagunta, Pradeep K.
1
Gatermann, Michael
1
Goettler, Ronald L.
1
Gärtner, Robert Henrik
1
Kaempfe, Hasso
1
Kim, Minki
1
Ots, Mart
1
Schachtner, Dirk
1
Schmalen, Helmut
1
Wang, Cheng Lu
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Springer Gabler <Firma>
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Akzente
1
JIBS dissertation series / Jönköping International Business School
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal for global business advancement : JGBA
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
6
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1
Funktionelle Werbung : 50 Prinzipien zur Lösung erfolgskritischer Werbeprobleme
Gärtner, Robert Henrik
-
2014
Persistent link: https://www.econbiz.de/10010482550
Saved in:
2
New drug diffusion when forward-looking physicians learn from patient feedback and detailing
Chintagunta, Pradeep K.
;
Goettler, Ronald L.
;
Kim, Minki
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 807-821
Persistent link: https://www.econbiz.de/10009688811
Saved in:
3
Understanding value formation : a study of marketing communications practices at the food retailer ICA
Ots, Mart
-
2010
Persistent link: https://www.econbiz.de/10003962071
Saved in:
4
Consumer self-construal and cross-cultural marketing communications: theory and implications
Wang, Cheng Lu
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 433-444
Persistent link: https://www.econbiz.de/10003771477
Saved in:
5
"Wir können auch über uns selbst lachen"
Kaempfe, Hasso
;
Gatermann, Michael
- In:
Akzente
(
2007
)
1
,
pp. 16-19
Persistent link: https://www.econbiz.de/10003537048
Saved in:
6
Wie Werbung gemacht wird : Fallstudien und Überlegungen zur Organisation, Planung und Kontrolle kommunikationspolitischer Aktivitäten im Unternehmen
Schmalen, Helmut
;
Schachtner, Dirk
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
46
(
2000
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10001496648
Saved in:
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