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type_genre:"Elektronischer Datenträger als Beilage"
type_genre:"Glossary included"
~isPartOf:"McGraw-Hill/Irwin series in marketing"
~subject:"Bankenregulierung"
~subject:"Business economics"
~subject:"Marketing"
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Marketing : principles & perspectives
Bearden, William O.
;
Ingram, Thomas N.
;
LaForge, Raymond W.
-
2004
-
4. ed, international ed.
Persistent link: https://www.econbiz.de/10001700495
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