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type_genre:"Elektronischer Datenträger als Beilage"
type_genre:"Glossary included"
~person:"Albers, Sönke"
~person:"Backhaus, Klaus"
~subject:"Marketingmanagement"
~type_genre:"Fallstudie"
~type_genre:"Sammlung"
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1
Strategisches Marketing
Backhaus, Klaus
;
Schneider, Helmut
-
2009
-
2., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10003836773
Saved in:
2
Essays zur Schätzung von Marketingmodellen und zur Ableitung von Handlungsempfehlungen
Proppe, Dennis
-
2008
Persistent link: https://www.econbiz.de/10003772250
Saved in:
3
Strategisches Marketing
Backhaus, Klaus
;
Schneider, Helmut
-
2007
Persistent link: https://www.econbiz.de/10003400767
Saved in:
4
Vertrieb : Planen, Umsetzen, Optimieren
Albers, Sönke
(
ed.
);
Haßmann, Volker
(
ed.
); …
-
2006
-
[Stand]: August 2006
Persistent link: https://www.econbiz.de/10003350329
Saved in:
5
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
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