Strategisches Marketing
Klaus Backhaus, Helmut Schneider
| Year of publication: |
2009 ; 2., überarbeitete Auflage
|
|---|---|
| Authors: | Backhaus, Klaus ; Schneider, Helmut |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Marketingmanagement | Marketing management | Theorie | Theory | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] |
| Extent: | XVII, 309 Seiten Illustrationen, Diagramme 24.0 cm x 17.0 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | German |
| Notes: | Literaturverzeichnis: Seite 287-304 |
| ISBN: | 978-3-7910-2882-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836773