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type_genre:"Fallstudie"
type_genre:"Glossar enthalten"
~person:"Bhowal, Amalesh"
~subject:"Marketing management"
~subject:"Organizational change"
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Journal of risk finance : the convergence of financial products and insurance
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Development of marketing-driven measure of risk perception
Singh, Ranjit
;
Bhowal, Amalesh
- In:
Journal of risk finance : the convergence of financial …
12
(
2011
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10008987139
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