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type_genre:"Fallstudie"
~language:"eng"
~subject:"Consumer behaviour"
~type_genre:"Aufsatzsammlung"
~type_genre:"Lehrbuch"
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Search: subject_exact:"Persönlichkeitstest"
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Consumer behaviour
Personality psychology
109
Persönlichkeitspsychologie
109
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Leadership style
14
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11
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9
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European journal of marketing
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ECONIS (ZBW)
8
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1
Exploring the need for uniqueness and conformity
Burghartz, Pia Teresa
-
2021
Persistent link: https://www.econbiz.de/10012653569
Saved in:
2
Essays on beliefs, identity and moral values
Schneider, Florian
-
2020
Persistent link: https://www.econbiz.de/10013445746
Saved in:
3
Special issue: psychological perspectives on consumer obesity
Christofi, Michael
(
ed.
);
Manika, Danae
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013457527
Saved in:
4
Cognitive processes and self-regulation strategies in consumer credit decision making
Blens, Michael
-
2020
Persistent link: https://www.econbiz.de/10012583217
Saved in:
5
The Routledge companion to identity and consumption
Ruvio, Ayalla A.
(
ed.
);
Belk, Russell W.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009687179
Saved in:
6
A template matching technique of personality classification for the study of consumer behavior : case study of Lois the compulsive buyer
Albanese, Paul J.
- In:
Handbook of developments in consumer behaviour
,
(pp. 361-416)
.
2012
Persistent link: https://www.econbiz.de/10009569438
Saved in:
7
Marketing hedonics : toward a psychoanalysis of advertising response
Oswald, Laura R.
- In:
Journal of marketing communications
16
(
2010
)
3
,
pp. 107-131
Persistent link: https://www.econbiz.de/10003980291
Saved in:
8
The psychology of marketing : cross-cultural perspectives
Raab, Gerhard
;
Goddard, G. Jason
;
Ajami, Riad A.
; …
-
2010
Persistent link: https://www.econbiz.de/10008660132
Saved in:
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