Marketing hedonics : toward a psychoanalysis of advertising response
Year of publication: |
2010
|
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Authors: | Oswald, Laura R. |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 16.2010, 3, p. 107-131
|
Subject: | Calvin Klein | Werbewirkung | Advertising effects | Geschlechterforschung | Gender studies | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
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