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type_genre:"Fallstudie"
~person:"Fisk, Peter"
~person:"Kreutzer, Ralf T."
~person:"Malraison, Jean C."
~subject:"Marketingmanagement"
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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ECONIS (ZBW)
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Building routes to customers : proven strategies for profitable growth
Raulerson, Peter
;
Malraison, Jean-Claude
;
Leboyer, Antoine
-
2009
Persistent link: https://www.econbiz.de/10003679357
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2
Marketing Genie
Fisk, Peter
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003411441
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3
Passion : der differenzierende Erfolgsfaktor mit Zukunft
Kreutzer, Ralf T.
- In:
Die neue Macht des Marketing : wie Sie Ihr Unternehmen …
,
(pp. 49-77)
.
2007
Persistent link: https://www.econbiz.de/10003595050
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