Marketing Genie
Peter Fisk
| Alternative title: | Marketing genius <dt.> |
|---|---|
| Year of publication: |
2007 ; 1. Aufl.
|
| Authors: | Fisk, Peter |
| Publisher: |
Weinheim : WILEY-VCH-Verl. |
| Subject: | Marketing | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | VIII, 507 S. Ill., graph. Darst. 170 mm x 170 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | German |
| Notes: | Aus dem Engl. übers. |
| ISBN: | 3-527-50274-2 ; 978-3-527-50274-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003411441