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type_genre:"Fallstudie"
~person:"Kaynak, Erdener"
~person:"Meader, Stacey L."
~person:"Rohlmann, Peter"
~subject:"Sales promotion"
~subject:"Türkei"
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Kaynak, Erdener
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Ethics in marketing : international cases and perspectives
1
Journal of promotion management : JPM
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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ECONIS (ZBW)
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Tough decisions : something to snack on
Murphy, Brendan D.
;
Murphy, Patrick E.
;
Meader, Stacey L.
- In:
Ethics in marketing : international cases and perspectives
,
(pp. 103-108)
.
2017
Persistent link: https://www.econbiz.de/10011609743
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2
Merchandising im Sport
Rohlmann, Peter
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 175-206)
.
2013
Persistent link: https://www.econbiz.de/10009705019
Saved in:
3
Reinforcing cultural identity by appealing to local cultural cues : national identity formation and consumption in high-context cultures
Kaynak, Erdener
;
Kara, Ali
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 86-113
Persistent link: https://www.econbiz.de/10009738239
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