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type_genre:"Fallstudie"
~person:"Kaynak, Erdener"
~person:"Muyldermans, Luc"
~person:"Rohlmann, Peter"
~subject:"Sales promotion"
~subject:"Türkei"
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Kaynak, Erdener
Muyldermans, Luc
Rohlmann, Peter
Melnik, Mikhail I.
2
Mullin, Roddy
2
Ramanathan, Usha
2
Richardson, Paul
2
Tompkins, Dan
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Alston, Julian Mark
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Thomas, Barbara
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International journal of production economics
1
Journal of promotion management : JPM
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
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ECONIS (ZBW)
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Merchandising im Sport
Rohlmann, Peter
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 175-206)
.
2013
Persistent link: https://www.econbiz.de/10009705019
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2
Reinforcing cultural identity by appealing to local cultural cues : national identity formation and consumption in high-context cultures
Kaynak, Erdener
;
Kara, Ali
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 86-113
Persistent link: https://www.econbiz.de/10009738239
Saved in:
3
Identifying demand factors for promotional planning and forecasting : a case of a soft drink company in the UK
Ramanathan, Usha
;
Muyldermans, Luc
- In:
International journal of production economics
128
(
2010
)
2
,
pp. 538-545
Persistent link: https://www.econbiz.de/10008747594
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