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type_genre:"Fallstudie"
~person:"Kaynak, Erdener"
~person:"Rohlmann, Peter"
~subject:"Sales promotion"
~subject:"Türkei"
~type_genre:"Aufsatz in Zeitschrift"
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Sales promotion
Türkei
Verkaufsförderung
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Advertising planning
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Beverage
1
Carrefour
1
China
1
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Cultural identity
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Einzelhandel
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Food retailing
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Getränk
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slotting allowances
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Kaynak, Erdener
Rohlmann, Peter
Malik, Garima
8
Sinitsyn, Maxim
8
Jain, Amit
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Monroe, Kent B.
7
Breugelmans, Els
6
Rajagopal
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Xia, Lan
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5
Sivakumaran, Bharadhwaj
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Ailawadi, Kusum L.
4
Barone, Michael J.
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Bertini, Marco
4
Dewani, Prem Prakash
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Gierl, Heribert
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Gijsbrechts, Els
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Johnson, Jeff S.
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Kaiser, Harry M.
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Krishen, Anjala S.
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Mantrala, Murali K.
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Pandey, Neeraj
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Sigué, Simon Pierre
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Sinha, Somesh Kumar
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Verhoef, Peter C.
4
Zhang, Jie
4
Ziliani, Cristina
4
Alavi, Sascha
3
Arora, Neeraj
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Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of promotion management : JPM
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
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ECONIS (ZBW)
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Slotting allowances in China : perspectives of a large manufacturer versus a large retailer in the China grocery market
Kaynak, Erdener
;
Chow, Clement S. F.
;
Xie, Jason Z.
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10010503351
Saved in:
2
Reinforcing cultural identity by appealing to local cultural cues : national identity formation and consumption in high-context cultures
Kaynak, Erdener
;
Kara, Ali
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 86-113
Persistent link: https://www.econbiz.de/10009738239
Saved in:
3
Merchandising im Sport
Rohlmann, Peter
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 175-206)
.
2013
Persistent link: https://www.econbiz.de/10009705019
Saved in:
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