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type_genre:"Fallstudie"
~subject:"Advertising"
~subject:"Food retailing"
~subject:"Supply chain"
~type_genre:"Konferenzbeitrag"
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Advertising
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of production economics
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
Supply Management Research : aktuelle Forschungsergebnisse 2016
1
Unternehmenssteuerung in der produzierenden Industrie : Konzepte und Best Practices
1
Visionen für eine Agrar- und Ernährungspolitik nach 2020 : 58. Jahrestagung der Gesellschaft für Wirtschafts - und Sozialwissenschaften des Landbaues e.V. vom 12. bis 14. September 2018
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ECONIS (ZBW)
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1
Is it a sale, or is it not?
Holzer, Patrick
;
Bittmann, Thomas
;
Loy, Jens-Peter
- In:
Visionen für eine Agrar- und Ernährungspolitik nach …
,
(pp. 111-121)
.
2019
Persistent link: https://www.econbiz.de/10012321687
Saved in:
2
Improving food supply chain using hybrid semiparametric regression model
Arunraj, Nari Sivanandam
;
Ahrens, Diane
- In:
Supply Management Research : aktuelle …
,
(pp. 213-238)
.
2017
Persistent link: https://www.econbiz.de/10011590529
Saved in:
3
Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
4
Supply Chain Management : Sales & Operations Planning in der Fast-Moving-Consumer-Goods-Industrie
Daxböck, Christian
;
Fuchs, Dominik
;
Lechner, Christian
- In:
Unternehmenssteuerung in der produzierenden Industrie : …
,
(pp. 271-285)
.
2014
Persistent link: https://www.econbiz.de/10010415424
Saved in:
5
Supply chain collaboration for improved forecast accuracy of promotional sales
Ramanathan, Usha
- In:
International journal of operations & production …
32
(
2012
)
6
,
pp. 676-695
Persistent link: https://www.econbiz.de/10009559628
Saved in:
6
Identifying demand factors for promotional planning and forecasting : a case of a soft drink company in the UK
Ramanathan, Usha
;
Muyldermans, Luc
- In:
International journal of production economics
128
(
2010
)
2
,
pp. 538-545
Persistent link: https://www.econbiz.de/10008747594
Saved in:
7
Economics of commodity promotion programs : lessons from California
Kaiser, Harry M.
(
ed.
);
Alston, Julian Mark
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002421312
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