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type_genre:"Fallstudie"
~subject:"Advertising"
~type_genre:"Collection of articles of several authors"
~type_genre:"Konferenzbeitrag"
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Advertising
Sales promotion
48
Verkaufsförderung
48
Consumer behaviour
11
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11
Deutschland
7
Germany
7
Sales-promotion
6
Marketingmanagement
5
Advertising effects
4
Brand management
4
Lieferkette
4
Markenführung
4
Marketing
4
Preismanagement
4
Pricing strategy
4
Produktmanagement
4
Public relations
4
Supply chain
4
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4
Theory
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4
Werbewirkung
4
Öffentlichkeitsarbeit
4
B-to-B-Marketing
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Investitionsgütermarketing
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Lieferantenmanagement
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Online-Marketing
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Physical distribution
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Fallstudie
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Alston, Julian Mark
1
Crespi, John M.
1
Kaiser, Harry M.
1
Karray, Salma
1
Phau, Ian
1
Sexton, Richard J.
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Journal of promotion management : JPM
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
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ECONIS (ZBW)
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Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
2
Special issue: "Down Under"
Phau, Ian
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003974819
Saved in:
3
Economics of commodity promotion programs : lessons from California
Kaiser, Harry M.
(
ed.
);
Alston, Julian Mark
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002421312
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