//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Firmeninformation"
~subject:"Automotive industry"
~subject:"Brand management"
~subject:"Strategie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Automotive industry
Brand management
Strategie
Markenführung
5
Deutschland
4
Germany
4
Markenartikel
4
Brand
3
Business history
3
Unternehmensgeschichte
3
Ernährungsindustrie
2
Food industry
2
1883-2005
1
1891-1975
1
Advertising
1
Brand image
1
Dr. August Oetker KG
1
Firm growth
1
Frosta-Aktiengesellschaft
1
Frozen food
1
Geschichte
1
Geschichte 1891-1975
1
Innovation
1
International marketing
1
Internationales Marketing
1
Kfz-Industrie
1
Kraftfahrzeug
1
Lebensmittelindustrie
1
Markenimage
1
Markenpolitik
1
Mercedes-Benz-Aktiengesellschaft / Classic
1
Motor vehicle
1
PWA Papierwerke Waldhof-Aschaffenburg Aktiengesellschaft
1
Papierindustrie
1
Procter & Gamble Company
1
Product management
1
Produktmanagement
1
Produktpositionierung
1
Pulp and paper industry
1
Strategy
1
more ...
less ...
Type of publication
All
Book / Working Paper
5
Type of publication (narrower categories)
All
Firmeninformation
Article in journal
10,207
Aufsatz in Zeitschrift
10,207
Aufsatz im Buch
2,374
Book section
2,374
Hochschulschrift
626
Graue Literatur
490
Non-commercial literature
490
Thesis
451
Case study
438
Fallstudie
438
Collection of articles of several authors
377
Sammelwerk
377
Working Paper
305
Arbeitspapier
304
Aufsatzsammlung
255
research-article
201
Conference paper
121
Konferenzbeitrag
121
Reprint
104
Konferenzschrift
84
Ratgeber
84
Lehrbuch
81
Guidebook
80
Textbook
68
Conference proceedings
53
review
52
non-article
50
conceptual-paper
44
review-article
44
Handbook
36
Handbuch
36
Bibliografie enthalten
32
Bibliography included
32
Interview
27
case-report
25
viewpoint
20
Collection of articles written by one author
13
Fallstudiensammlung
13
Sammlung
13
Systematic review
12
more ...
less ...
Language
All
German
4
English
1
Author
All
Burmann, Christoph
1
Butterfield, Leslie
1
Conrad, Hans-Gerd
1
Dalzell, Frederick
1
Dyer, Davis
1
Feddersen, Christian
1
Olegario, Rowena
1
Schiele, Thomas P.
1
more ...
less ...
Published in...
All
Markenmanagement
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Identitätsbasierte Markenführung in der Lebensmittelindustrie: der Fall FRoSTA
Burmann, Christoph
;
Feddersen, Christian
-
2007
-
1. Aufl
Persistent link: https://www.econbiz.de/10003417093
Saved in:
2
Ikone einer Leidenschaft : die Entwicklung der Marke Mercedes-Benz
Butterfield, Leslie
-
2005
Persistent link: https://www.econbiz.de/10003452575
Saved in:
3
Rising tide : lessons from 165 years of brand building at Procter & Gamble
Dyer, Davis
-
2004
Persistent link: https://www.econbiz.de/10013549572
Saved in:
4
Werbung und Markenartikel am Beispiel der Markenfirma Dr. Oetker von 1891 bis 1975 in Deutschland
Conrad, Hans-Gerd
-
2002
Persistent link: https://www.econbiz.de/10001717248
Saved in:
5
Markenstrategien wachstumsorientierter Unternehmen
Schiele, Thomas P.
-
1997
Persistent link: https://www.econbiz.de/10000987148
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->