Werbung und Markenartikel am Beispiel der Markenfirma Dr. Oetker von 1891 bis 1975 in Deutschland
Hans-Gerd Conrad
| Year of publication: |
2002
|
|---|---|
| Authors: | Conrad, Hans-Gerd |
| Publisher: |
Berlin : Wissenschaftlicher Verlag Berlin |
| Subject: | Dr. August Oetker KG | Werbung | Advertising | Markenführung | Brand management | Ernährungsindustrie | Food industry | Unternehmensgeschichte | Business history | Deutschland | Germany | Markenartikel | Geschichte 1891-1975 | 1891-1975 |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 267 S Ill., graph. Darst 240 mm x 170 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Firmeninformation ; Company information |
| Language: | German |
| Thesis: | Zugl.: Göttingen, Univ., Diss., 2002 |
| Notes: | Pb. : 28.00 EUR (freier Pr.) |
| ISBN: | 3-936846-00-6 |
| Classification: | Marketing ; Graphikdesign |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001717248