//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Firmeninformation"
~subject:"Brand attitude"
~subject:"Consumer behaviour"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand attitude
Consumer behaviour
Brand management
126
Markenführung
126
Konsumentenverhalten
63
Brand
54
Brand image
54
Markenimage
54
Markenartikel
52
Einzelhandel
18
Handelsmarke
18
Retail trade
18
Store brand
18
Beziehungsmarketing
16
Relationship marketing
16
Internet marketing
14
Online-Marketing
14
Marketing management
12
Marketingmanagement
12
Advertising effects
10
Social Web
10
Social web
10
Werbewirkung
10
Corporate Social Responsibility
8
Corporate social responsibility
8
Advertising
7
Confidence
7
Food retailing
7
Lebensmitteleinzelhandel
7
Tourism
7
Tourism marketing
7
Tourismus
7
Tourismusmarketing
7
Vertrauen
7
Werbung
7
Brand equity
6
City marketing
6
Food trade
6
Lebensmittelhandel
6
Stadtmarketing
6
more ...
less ...
Online availability
All
Undetermined
52
Free
2
Type of publication
All
Article
63
Type of publication (narrower categories)
All
Firmeninformation
Conference paper
Article in journal
5,862
Aufsatz in Zeitschrift
5,862
Aufsatz im Buch
370
Book section
370
Hochschulschrift
149
Thesis
114
Graue Literatur
112
Non-commercial literature
112
Arbeitspapier
72
Working Paper
72
Konferenzbeitrag
63
Reprint
53
Collection of articles of several authors
48
Sammelwerk
48
Aufsatzsammlung
38
research-article
23
Konferenzschrift
20
Case study
19
Fallstudie
19
Conference proceedings
9
conceptual-paper
9
Handbook
6
Handbuch
6
Ratgeber
5
Festschrift
4
Guidebook
4
non-article
4
review
4
review-article
4
Bibliografie enthalten
3
Bibliography included
3
Collection of articles written by one author
3
Lehrbuch
3
Sammlung
3
Systematic review
3
Übersichtsarbeit
3
Glossar enthalten
2
Glossary included
2
Interview
2
more ...
less ...
Language
All
English
63
Author
All
Avramova, Yana R.
2
Brüggemann, Philipp
2
Choi, Seung-chan
2
Dens, Nathalie
2
D’Arco, Mario
2
Marino, Vittoria
2
Pelsmacker, Patrick de
2
Schramm-Klein, Hanna
2
Smit, Edith G.
2
Steinmann, Sascha
2
Verlegh, Peeter
2
Abratt, Russell
1
Ahmad, Alaeddin Mohammad Khalaf
1
Aiello, Gaetano
1
Ariciu, Adrian Laurentiu
1
Arsena, Ashley
1
Ashoori, Minoo Talebi
1
Aydın, Hatice
1
Azoev, Gennady
1
Belaid, Samy
1
Bernritter, Stefan F.
1
Bidmon, Sonja
1
Bodapati, Anand
1
Both, Alina
1
Boyland, Emma
1
Bradlow, Eric T.
1
Breitsohl, Jan Christian
1
Brengman, Malaika
1
Brownlie, Douglas
1
Chaki, Saptaparni
1
Chrysochou, Polymeros
1
Dash, Satya Bhushan
1
David, Natalie
1
De Canio, Francesca
1
Deighton, John
1
Dermody, Janine
1
Diallo, Mbaye Fall
1
Dineva, Denitsa Petrova
1
Emes, Jutta
1
Fauziah, Hujaimatul
1
more ...
less ...
Published in...
All
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
8
International journal of advertising : the quarterly review of marketing communications
7
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of business research : JBR
5
Journal of marketing management : MM
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
2
Journal of retailing and consumer services
2
The international review of retail, distribution and consumer research
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Business horizons
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
International journal of retail & distribution management
1
Management for sustainable and inclusive development in a transforming Asia
1
Marketing letters : a journal of research in marketing
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Scientific Annals of Economics and Business
1
Studies and scientific researches / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
1
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
1
The globalisation of Chinese business : implications for multinational investors
1
more ...
less ...
Source
All
ECONIS (ZBW)
63
Showing
1
-
10
of
63
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influence of brand mascots on enhancing awareness of Vietnam's tourism
Trinh Le Tan
;
Thi Tra My Le
;
Hoang Quynh My Phan
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 117-132)
.
2024
Persistent link: https://www.econbiz.de/10014563855
Saved in:
2
Green marketing and brand perception : unveiling the consumer perspective
Sujanska, Lucia
;
Nadanyiova, Margareta
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 951-962)
.
2024
Persistent link: https://www.econbiz.de/10014575122
Saved in:
3
The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
Saved in:
4
Please do not buy our brand : how consumers respond to green-demarketing messages
Herm, Steffen
;
Möller-Herm, Jana
;
Wache, Catalina
; …
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 105-118)
.
2023
Persistent link: https://www.econbiz.de/10014276969
Saved in:
5
How innovation types drive consumers' brand perception : the innovation-brand-interplay of tech giants
Steffl, Jonas
;
Emes, Jutta
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 171-216)
.
2023
Persistent link: https://www.econbiz.de/10014276983
Saved in:
6
What are the main levers to convert occasional and non-buyers into regular buyers of private-label brands?
Belaid, Samy
;
Karoui, Sedki
;
Lacoeuilhe, Jérôme
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 13-22)
.
2023
Persistent link: https://www.econbiz.de/10014289820
Saved in:
7
Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
8
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
9
Brand attitude and frugality as a lifestyle : evidence from coffee shop customers
Villavicencio, María
;
Schlesinger, Walesska
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 83-88)
.
2023
Persistent link: https://www.econbiz.de/10014289842
Saved in:
10
The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-99)
.
2023
Persistent link: https://www.econbiz.de/10014289844
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->