The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market
Johan Hellemans, Kim Willems, and Malaika Brengman
| Year of publication: |
2023
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|---|---|
| Authors: | Hellemans, Johan ; Willems, Kim ; Brengman, Malaika |
| Published in: |
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023. - Cham : Springer Nature Switzerland, ISBN 978-3-031-32894-7. - 2023, p. 89-99
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| Subject: | Beer | Brand equity | Brand personality | Perceived product quality | Self-image congruence | Markenimage | Brand image | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Bier | Belgien | Belgium | Markenführung | Brand management | Brauerei | Brewery |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-32894-7_11 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014289844