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type_genre:"Forschungsbericht"
~institution:"Books on Demand GmbH <Norderstedt>"
~type_genre:"Fallstudie"
~type_genre:"Sammelwerk"
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Wie McDonald's den Hamburger auf das Fließband legte und mit Franchising die Welt eroberte
Schneider, Willy
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2018
Persistent link: https://www.econbiz.de/10011806939
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McDonald's - ein Lehrstück für strategisches und operatives Marketing
Schneider, Willy
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2018
Persistent link: https://www.econbiz.de/10011806943
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